Course Overview

This course will equip you with real-world digital marketing skills tailored for the Kenyan audience and market realities.

It will focus on how to create content, run ads, build online brands, and convert followers into customers using platforms like TikTok, Instagram, Facebook, Google and WhatsApp Business all within local contexts like M-Pesa payments, community engagement, and Kenyan consumer behavior.

You will also gain practical, job-ready experience through projects, case studies and live campaigns for local businesses. You will be prepared to work as a digital marketer, freelancer or as an entrepreneurs.